Heidi Montag Launches Clothing Line

Booberella of The Hills Heidi Montag is following in the footsteps of her former BFF Lauren Conrad by designing her own line of clothing for the chain Anchor Blue:

“It’s going to be called Heidiwood, and I’m so excited! It’s going to be very price oriented. I want all my fans to be able to buy it. I want to bring that fashionable clothing line down to a price range where people can actually afford it. I want to do some cute spring dresses, some little flowy summer dresses, some fun things for girls. The [Lauren Conrad] fashion line is more bows and a little girlier, mine’s going to be more sexy and fun. I think they can both do well. They’re very different. So good luck to her. I’m not doing this to compete.”

First of all, the name is all wrong. It should be something like “Heidi Ho Wear” or “Hooty McBoobington’s Fantastic Frocks.” Secondly, why do best friends on reality shows have to go all cage fighter on each other? Ratings boosts? Anyway, you know every little mall rat is going to put down their Bratz doll and run to the stores to buy Heidiwood and there isn’t much we can do about that. We can only hope she uses some of that money to do something about fake fiancee Spencer Pratt’s hair:

Homeskillet is about 2 inches away from the explosive minefield coif that is Napoleon Dynamite: